Privacy Policy
Last Updated: 03/30/2025
At Z Fishroom ("we," "us," or "our"), your privacy is of utmost importance. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make use of our services. By accessing or using our website, you consent to the practices described in this policy.
1) Information We Collect
Personal Information
When you interact with our website—for example, when placing an order, subscribing to our newsletter, or contacting customer support—we may collect personally identifiable information such as:
- Name
- Email Address
- Shipping and Billing Addresses
- Phone Number
- Payment Information
Non-Personal Information
We also automatically collect non-personal information, including:
- IP Address
- Browser Type and Version
- Operating System
- Pages Visited and Time Spent on Our Site
- Referring Website URLs
This data helps us understand how our visitors use the site and allows us to improve your browsing experience.
2) How We Use Your Information
The information we collect is used for the following purposes:
- Order Processing: To process and fulfill your orders for aquarium supplies and live plants.
- Customer Service: To provide support and respond to your inquiries.
- Website Improvement: To analyze user behavior and improve our website and services.
- Marketing Communications: To send you updates, promotions, and other information that may be of interest to you (you may opt out at any time).
3) Cookies and Tracking Technologies
We use cookies and other tracking technologies to enhance your experience on our website. These technologies allow us to:
- Improve Site Functionality: Remember your preferences and settings.
- Analyze Website Traffic: Understand how visitors use our site.
Third-Party Tools
- Google Analytics: Helps us analyze website traffic and user behavior.
- Google Tag Manager (GTM): Manages and deploys marketing tags on our site.
For more information on how these tools use your data, please refer to the respective privacy policies of Google Analytics and Google Tag Manager.
4) Information Sharing and Disclosure
We do not sell, trade, or otherwise transfer your personal information to outside parties except under the following circumstances:
- Service Providers: We may share your data with trusted third-party service providers who assist in operating our website, processing payments, and fulfilling orders. These providers are obligated to maintain the confidentiality of your information.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred, subject to confidentiality agreements.
5) Data Security
We implement a variety of security measures to protect your personal information. While we strive to use commercially acceptable means to protect your data, please note that no method of transmission over the internet or electronic storage is 100% secure.
6) Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Once your information is no longer required, we will take steps to securely delete or anonymize it.
7) Your Rights
Depending on your jurisdiction, you may have the right to:
- Access: Request copies of your personal data.
- Correction: Request that we correct any inaccuracies in your information.
- Deletion: Request that we delete your personal data, subject to certain exceptions.
- Objection: Object to our processing of your personal data.
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.
8) Third-Party Links
Our website may contain links to external sites that are not operated by us. Please be aware that we are not responsible for the privacy practices of these sites. We encourage you to review the privacy policies of any site you visit.
9) Children's Privacy
Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe that we have inadvertently collected such information, please contact us immediately.
10) Changes to This Privacy Policy
We may update our Privacy Policy periodically. Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of our website after any modifications constitutes your acceptance of the updated policy.
11) Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us here.
Thank you for trusting Z Fishroom with your personal information. We are committed to ensuring your privacy and providing you with a secure online experience.